Shop for Good. Make a Difference.

Natalia Vodianova

The Naked Heart Foundation


Elisa Sednaoui

The Elisa Sednaoui Foundation


Lysa Cooper

Waves For Water



From Fashion to Tech Supporting Great Causes


We've Teamed Up With Samuel L. Jackson To Kick Cancer In The Nuts

We’re very pleased to announce our partnership with the legendary Samuel L. Jackson to kickstart the first of our new ‘money can’t buy experiences’! See, we’re not just raising money and awareness for the incredible charity ‘One For The Boys’ – in return for donating we’re offering the chance of a lifetime to hang out with the man himself in London. Think of the selfie potential!

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MyGoodness Interview Socially-Responsible Sneakers Brand Twins For Peace

Be Good. Be Cool. That’s the message from stylish shoe brand Twins for Peace, and we couldn’t think of a label more dedicated to their cause. In 2009, French twins Maxime and Alexandre made it their mission to set-up a humanitarian lifestyle brand dedicated to doing good. Discover more about their chic sneakers helping change lives for the better…

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Men Pose In Red For Fight Against Female Rape

This March men have been perfecting their pouts with rouge lipstick and taking to social media sites. Why? Well it’s all down to a campaign initiated by Alice Lepers, known in France as ‘Mettez Du Rouge’. Launched in 2013, the red lipstick campaign summons men to capture themselves with rosy lips as part of a pledge to defend women against rape. DJ Bob Sinclar, designer Paul Smith and actor Vincent Cassel are just a few well-known faces that have taken part - so, who do you think looks the best in lippy?

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